Lazada in South East Asia

Lazada serves as a marketplace for a wide array of stakeholders, including renowned brands and independent sellers. It provides a platform for brands to expand their reach and connect with consumers directly, while also offering opportunities for smaller marketplace sellers to showcase their products to a vast audience.

As a Product Manager at Lazada, I spearheaded the Seller Center platform in Singapore, a pivotal tool that empowers both sellers and brands within a closed-loop ecosystem for e-commerce. From seamless onboarding processes to efficient fulfillment solutions, Seller Center streamlines every aspect of their journey.

Product Vision

Constantly innovating for both sellers and consumers, Lazada ensures a seamless online shopping experience.

Projects and Responsibilities

Lazada Open Platform

Lazada Open Platform is an initiative that allows third-party sellers and developers to integrate their products and services with the Lazada ecosystem, expanding the range of offerings available to consumers and enhancing the overall shopping experience.

Opportunity

  • The initial API platform lacked proper documentation, onboarding and testing platforms. Revamping it aims to invigorate the system, attracting more omnichannel partners to develop solutions within the marketplace
  • Implement comprehensive tracking systems and intuitive dashboards for both user engagement and internal monitoring

Implementation

  • Partnered with the regional team to gather requirements and successfully launched the platform revamp.
  • Implemented thorough documentation, streamlined onboarding procedures, rigorous testing protocols, and comprehensive go-to-market checklists for all partners joining the open platform.

Results and Success Metrics

  • Platform processing X million (undisclosed) API transactions daily.
  • Platform uptime near 100%.
  • Enhanced onboarding efficiency through strategic operational optimizations leveraging platform tools, resulting in a significant reduction in onboarding time by X%.
  • Uptick in partners on the seller marketplace by X% (undisclosed) YoY.

Project Voyager: Migration to Alibaba platforms

After acquisition of Lazada by Alibaba in 2016, Project Voyager signified Lazada’s ambitious migration towards Alibaba’s platform, a more advanced technological infrastructure known as Voyager.

Opportunity

  • Leverage on a more advanced seller platform like Alibaba’s, such as gamification and personalization features to enhancer user engagement.

Implementation

  • Collaborated with the Alibaba team to ensure the migration of all current features on the Lazada Center and seamless integration of new Alibaba seller center features.
  • Ensured all stakeholders, such as operations, customer service, and logistics, were informed and prepared for the migration with proper cadences and next steps.

Results and Success Metrics

  • Migration was successfully completed over an unprecedented timeline of 3 months.
  • No downtime during the cutover phases.
  • Launched 9 new features on the Seller Center Platform along with the migration.
  • Steady on target GMV increase even after migration of the platform.

Merchant & Partner management

Collaborated with merchants and partners to ensure successful app creation within the seller marketplace.

Feature Localization

Ensure that translations and country-specific nuances for all features on Seller Center are effectively adopted during the rollout.

Campaign readiness

Stand by during campaigns and assist in ensuring system stability, including maintaining uptime and promptly escalating incidents to the appropriate channels as they occur.

User Research

Partnered with the user research team to gain consumer insights, enhancing the platform for a superior shopping experience.